Bárbara Annitza
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Bárbara Annitza

Product Designer — Research, Design Systems, and complex products

Summary

Product Designer with more than 10 years in design: four of them in R&D on complex products and systems, and before that art direction, branding, and cultural production. I work from discovery to delivery, focusing on user research, Design Systems, and close collaboration with engineering. Co-author of three IEEE papers on component libraries and design handoff.

Experience

  1. SIDIA Instituto de Ciência e Tecnologia

    2022 — 2026

    Product Designer · junior to mid-level

    • Discovery to delivery on complex R&D products and systems: user research, flows, prototyping, usability testing, specification, and implementation follow-through.
    • Design focal point in the progressive migration of a complex interface to Material Design throughout 2025, without pausing product evolution.
    • Redesign of an internal tool’s profile area with gamification: clickable prototypes, moderated tests, and first-phase launch.
    • Design System: documentation, decision governance, Design Review, and Design QA; mentoring and onboarding people in UX/UI.
    • Co-authored three papers on component libraries and design handoff; started research on Generative UI.

  2. Bemol

    2021 — 2022

    Branding Designer

    • Developed and applied the brand DNA and brandbook across retail touchpoints.
    • Point-of-sale materials, online and offline campaigns, and seasonal events, with results analysis.

  3. Assembleia Legislativa do Amazonas

    2019 — 2021

    Designer and Art Director

    • Visual identity and art direction for institutional communication, including a campaign for Manaus City Hall, working with communications and legal teams.

  4. Hype Brazil

    2017 — 2019

    Designer and Art Director

    • Integrated campaigns for local and national brands across TV, outdoor, digital, and print.

  5. Graphic designer and photographer

    2014 — 2017

    • Graphic design, photography, and social media content; the book “Pessoas”, with portraits and testimonies.

  6. Ateliê 23 Produções Culturais · Projeto Quarta Cultural

    2011 — 2014

    Executive production

    • Schedules, budgets, procurement, accounting, and logistics for stage productions such as Fando & Lis.

Publications